Volvo EX30 Case Study

Most EV spots focus on the car, the tech in the car, or the people driving the car. Rarely, I realized, do they focus on how EV's positively impact Nature.

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So I "hired" David Attenborough to narrate a mockumentary about Sweden's legendary white moose and waited until halfway through the commercial to introduce Volvo's new EV. It's a commercial playing dress-up as a documentary.

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As research I watched an hour-long moose documentary, skimmed through Volvo's climate commitment, and learned a lot more about electric cars than I ever thought I would.​ My biggest discovery? 30 seconds is not a lot of time when David Attenborough is narrating your commercial.

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Oh, and here's that moose documentary.