Volvo EX30 Spec Work

Most EV spots focus on the tech in the car Rarely, I realized, do they focus on how EV's positively impact Nature.​ So I "hired" David Attenborough (AI) to narrate a mockumentary about Sweden's legendary white moose. It's a commercial playing dress-up as a documentary.

​

As research I watched a moose documentary, skimmed Volvo's climate commitment, and learned more about EVs than I ever thought I would.​ My biggest discovery? 30 seconds is not a lot of time when David Attenborough (AI) is narrating your commercial.​ Here's that moose documentary.